Business is a Garden: Plant the Seeds
You might guess that gardening reminds me a lot of business planning and marketing strategies, hence the name of my business, Flourish with Kate (LLC as required by my attorney!) If the crisis of COVID-19 has you thinking that the ground is bare and bereft of life, I urge you to think again and start planting the seeds for the harvest to come. Do it with hope and faith, focused on sustainable strategies, and you’ll find a way to flourish when the time comes.
Kate Sprague
Is Your Online Reputation Driving Customers To You … or Away From You? | Online Reviews: The New Word-of-Mouth
When was the last time you checked your business’ online reputation to see how it stacks up against the competition? Just as we all should be getting twice-yearly dental checkups and annual physical checkups to maintain our good health, so too should business owners conduct regular “online reputation checkups” to see how their business is — or isn’t — showing up online, and how their online reputation compares with their top competitors in their local marketplace.
Yvonne Herbst
Tips for Hiring a Design Pro + a Website Checklist
Do you find yourself dreading the thought of trying to hire a website or design pro? It can be confusing, for sure. Everyone uses similar words to describe the services they provide… but how do you know (REALLY know) whether or not you’ve hired the right person for the job? Here are a few tips, along with a website checklist that you can use as you’re thinking about the features & functionality you want for your website. The checklist is not exhaustive, but it’s intended to be a starting point for a
Michelle Coe
Narrow Your Focus: Expand your possibilities
Who is your customer, and what services are your specialty? If your answer is "everyone" and "everything", you may need to narrow your focus.
Jennifer E. Goldman
