Wednesday, January 23, 2019
Far too many entrepreneurs start a new business based on what they think is a great idea or product. It often seems obvious to them that if they build it, the customers will be knocking down their door to buy it. Unfortunately, this traditional approach has led to a failure rate of 30% of new businesses during the first two years and 50% within five years and the #1 reason for failure is that the startup was building something that nobody wanted to buy. How can your new business avoid becoming a statistic?