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  • Innovation During COVID-19

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    Name: Innovation During COVID-19
    Date: April 15, 2020
    Time: 12:15 PM - 1:15 PM EDT
    Event Description:
    To come strong out of the coronavirus crisis, businesses must keep their innovation activities going. However, that is easier said than done. This session will address how to innovate as a small company with limited resources in a time like this.
    Topics Addressed
    1. The necessity and benefits of innovating during a crisis.
    2. Who to put to the task?
    3. How to define new opportunities?
    4. How to obtain buy-in?
    5. How to test with a limited budget?
    6. How to take it from there in these uncertain times?
    Presented By:
    Floor Blindenbach-Driessen, PhD
    At the engineering firm I worked for at the time, my interest in innovation management was triggered when I observed an abundance of innovative ideas of which few made it to practice. This observation drove me to obtain my PhD, develop an approach to innovation that works, and start Organizing4Innovation LLC.
    Organizing4Innovation helps established organizations create new revenue streams through innovation and new business development, so they can make a difference for their clients and in the world.
    I have assisted innovators in their innovation efforts in large and small engineering firms, system integrators, information technology firms, consultancies, law firms, research centers health care organizations. I have also supported startups in entrepreneurship programs like ICAP and NSF I-Corps.
    I teach courses related to innovation management and new business development for executive education programs around the globe. My research focuses on the innovation challenges and opportunities in the professional services and has appeared in Research Policy, IEEE Transactions on Engineering Management, the Journal of Medical Practice Management, the Journal of Product Innovation Management, and the PDMA Essentials. 
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    The Virginia SBDC Network is a partnership between the U.S. Small Business AdministrationGeorge Mason University, and premier local host organizations throughout Virginia, including universities, community colleges, chambers of commerce, municipalities, economic development organizations, and private companies. The Virginia SBDC Network is accredited by the Association of Small Business Development Centers.
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    Date/Time Information:

    Apr 15, 2020 12:15 PM in Eastern Time (US and Canada)

    Contact Information:
    Carlton W. Shutt
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