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  • REC Names Director of Strategy Execution and Enterprise Risk Management

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    February 12, 2021

    Fredericksburg, Va. - Rappahannock Electric Cooperative (REC) has promoted Justin Cruise to director of strategy execution and enterprise risk management.


    This new role expands the Cooperative’s current strategy coordination activities, project management and the administration of enterprise risk management. Cruise will be responsible for advancing REC’s strategic objectives, managing risk awareness and reduction, supporting business continuity efforts and ensuring the successful execution of business projects.


    “Mr. Cruise has been instrumental in streamlining and managing REC’s strategic processes,” said Peter Muhoro, vice president of strategy and technology. “His dedication, work ethic and knowledge of the cooperative business model has been crucial in the Cooperative’s renewed focus in strategy execution, business planning and risk management.”


    Cruise began at REC in 2013 as a public relations specialist. In 2018, he was promoted to strategic coordinator. As the strategic coordinator, Cruise assisted in developing the Cooperative’s Strategic and Business Plans, and he has worked closely with the Board of Directors and Executive Team on governance planning.


    Cruise holds a bachelor’s degree in management from Emory & Henry College and a master’s degree in management, strategy and leadership from Michigan State University. He resides in King George, Va. with his son.


    REC provides electric service to over 170,000 connections in parts of 22 Virginia counties. With its general office in Fredericksburg, Va., the Cooperative operates and maintains more than 17,000 miles of power lines through its service area, which ranges from the Blue Ridge Mountains to the tidal waters of the Chesapeake Bay. For more information about REC, please visit www.myrec.coop. Follow REC on Facebook, Twitter, Instagram, and YouTube.

    Casey Hollins, Director of Communications and Public Relations
    news@myrec.coop, (540) 891-5908