E-Blast Sponsorship Opportunities
Since October of 2021, The Fauquier Chamber of Commerce set forth a strategic approach to e-blast communications. We were very aware of the difference between quality and quantity and placed focus on the content of the message, not how many times we sent it.
We believe the value of e-marketing is determined by the reader, not the sender and it will remain our goal to build credibility with membership by staying in contact and keeping up to date with issues and resources that matter to business. We are pleased that our strategy has shown success based on feedback from membership as well as the mountains of collected data that all support a consensus that membership overall is finding value in our communications and we are not overwhelming inboxes.
We are now happy to announce that members have the opportunity to place their company name and logo on these weekly communication pieces at a very affordable cost compared to the value received as noted the measurable increases in both impressions and click through rates.
Our e-blasts have an average Open Rate of 43.4% which is 8% higher than industry average and an average Click Through Rate (CTR) of 3.4% which is 1.5% higher than industry average.
- Monday Average Open Rate - 43.9%
- Wednesday Average Open Rate - 42.6%
- Friday Average Open Rate - 43.7%
- Monday Average CTR - 3.5%
- Wednesday Average CTR - 3.3%
- Friday Average CTR - 3.3%
WEDNESDAY EVENTS E-BLASTS
Although all of our communications exceed the industry norms with regards to open rate and click throughs, the Wednesday E-Blast consistency out performs all other communications. Click here to view a previous Wednesday E-Blast
INSTRUCTIONS: Clicking any of the monthly buttons below will show which dates within that month are available for purchase. Be sure to click the "Add attendee" button and then select your date(s) from the drop down list.
Once your purchase is complete, Chamber staff will contact you to discuss how you would like your business sponsorship to be displayed.
FRIDAY MEMBER SPOTLIGHT E-BLASTS
Fridays are reserved to celebrate our members by highlighting their news, successes, growth, people or any other element of their business. A great way to get the “word” out on news you want the Fauquier community to know about. Click here to view a previous Friday E-Blast
Clicking any of the monthly buttons below will show which dates within that month are available for purchase. Once your purchase is complete, Chamber staff will contact you to discuss how you would like your business sponsorship to be displayed.