E-Blast Sponsorship Opportunities
Since October of 2021, The Fauquier Chamber of Commerce set forth a strategic approach to e-blast communications. We were very aware of the difference between quality and quantity and placed focus on the content of the message, not how many times we sent it.
We believe the value of e-marketing is determined by the reader, not the sender and it will remain our goal to build credibility with membership by staying in contact and keeping up to date with issues and resources that matter to business. We are please that our strategy has shown success based on feedback from membership as well as the mountains of collected data that all support a consensus that membership overall is finding value in our communications and we are not overwhelming inboxes.
We are now happy to announce that members have the opportunity to place their company name and logo on these weekly communication pieces at a very affordable cost compared to the value received as noted the measurable increases in both impressions and click through rates.
Performance
Our e-blasts have an average open rate of 36.2% which is 2% higher than industry average.
- Average open rate on Monday is 36.6%
- Average open rate on Tuesday is 34.2%
- Average open rate on Wednesday is 35.4%
Costs & Details
Businesses can select to advertise on a daily, weekly or monthly basis.
- Daily Cost - $50
- Weekly Cost (minimum of 3) - $120
- Monthly Cost (minimum of 12) - $360
Members may select an unlimited number of daily releases however are limited to two consecutive months. Other conditions and benefits include:
- A minimum of 3 communications weekly are sent to all members
- Member to provide artwork in PNG format.
- Within 30 days of the conclusion of the sponsorship, the sponsoring member will receive a complete data analytic report showing number of impressions, opens, links to site, etc.
- Contact the Chamber for more information or to reserve your space.
Schedule
Monday morning we send to membership a recap of relevant and timely business news from a national, state and local level, providing readership with an early morning snap shot of the news they are looking for.
Tuesday is reserved for sending membership invitations to upcoming events.
Wednesday is dedicated to Events. This communication promotes upcoming featured events as well as all other Chamber and Community Events.
Thursday is reserved for sending membership invitations to upcoming events.
Friday is reserved for member news including a featured spotlight on your business.