Program attendance is complimentary for board, staff and volunteers of organizations operating within the PATH Foundation service area (northern Culpeper, Fauquier and Rappahannock counties). For participants from other organizations, a $25 charge applies. Advocacy and the Strategic Use of News Media Kim Herbstritt, Community Foundation of the Northern Shenandoah Valley Wednesday, May 29, 9:00-11:00 am The nonprofit sector has played a key role in many of the great social change efforts that have taken place over the years.Nonprofits can utilize advocacy to address issues at the city, state and/or national levels. From community health initiatives to environmental preservation, advocacy can play a major role in bettering the community for future generations. But where does one begin? What steps and tools exist to support you in your efforts to advocate? This session will provide participants with tips and tools on how to advocate for a cause with an emphasis on media advocacy, the strategic use of news media. Learning Objectives: -Understand the steps to an effective advocacy campaign -Recognize the value of strategically engaging news media -Practice creating a media advocacy plan Target Audience: All nonprofit staff and board members Kim Herbstritt is an accomplished nonprofit leader who has worked with a range of organizations from small to large. She has designed and executed evidence-based strategies, training, and technical assistance utilizing media advocacy and community organizing, resulting in policy adoption and enforcement. She managed a cross-border project to address alcohol-related problems, which received national recognition as a Model Program by The Center for Substance Abuse Prevention under the Substance Abuse and Mental Health Services Administration. Her background spans such topics as: alcohol and other drugs, tobacco control, childhood obesity, community policing, child sex trafficking, and gangs. She received her Masters in Nonprofit Leadership and Management from the University of San Diego. She is the Director of Community Investment at the Community Foundation of the Northern Shenandoah Valley, the Chair of the Nonprofit Alliance of the Northern Shenandoah Valley, a small business owner, and a member of the council of the City of Winchester.