Micro Enterprise SymposiumName: Micro Enterprise SymposiumDate: October 12, 2018Time: 8:00 AM - 12:00 PM EDTWebsite: http://fauquierchamber.orgRegistration: Sorry, public registration for this event has been closed.Event Description:
The Fauquier Chamber Micro Enterprise Symposium
October 12, 2018
8:00am - 12:00pm
Hosted by Lord Fairfax Community College / Fauquier Campus
Presented by: Lord Fairfax Small Business Development Center
Happiness Bar Sponsor: Didlake, Inc.
Networking Sponsors: Town of Warrenton, Department of Economic Development
Farmers Insurance Group - Janice S. Sutton Insurance Agency Inc.
Take concrete, measurable action toward your business goals!
Receive practical insights and actionable advice on relevant business topics in this half day symposium held at the LFCC Fauquier Campus.
This highly interactive and relational event features networking opportunities and three learning tracks, each geared toward business owners at varying stages of their business development cycle. Whether you are a would-be entrepreneur, a fledgling business, or a well-established business, you will find value in attending.
Throughout the morning, join our speakers at the "Happiness Bar" (a networking opportunity in the Rose Loeb Student Center at LFCC) where attendees can meet 1:1 with event speakers to ask questions and make valuable connections. Table sponsors will also be stationed in the Loeb Center, and attendees are invited to use the morning to create new relationships with sponsors and each other that will benefit their businesses.
Make connections with other business owners, create new relationships, and and take action to build greater success in your business.
Keynote Presentation: Never Solve a Non-Problem: Four Tips for Entrepreneurs
The key to success for an entrepreneur is to maintain focus. This humorous and inspirational talk provides practical reminders drawn from 30 years of experience from entrepreneurism and leadership coaching. From relentless focus to taking care of your own needs, the advice is something every entrepreneur needs and few ever hear. Whether you are an entrepreneur or looking for the best way to provide support to entrepreneurs, this first-hand account of failures and success will leave you with a mindset of success.
Mark Smith is a strategist, leadership coach and entrepreneur. Mark has worked in 48 countries with hundreds of senior leaders of corporations, government organizations, non-profit foundations and industry associations. He has architected major acquisition strategies, facilitated the formation of international coalitions and created culture shifts in major organizations. Mark’s passion, energy and ability to see innovative solutions are hallmarks of his approach. His business experience began with IBM in 1984, after which he held senior leadership positions with growing firms in the United States, Hong Kong, Brazil, and Switzerland. His entrepreneurial experience includes starting and growing two consultancies in the last 15 years. In 2016, Mark published “Distinctions: 52 Lessons in Leadership” which is now the foundation for a senior leadership development program offered in partnership with GP Strategies to hundreds of leaders around the world. Mark received his Bachelor of Science in Industrial Engineering from Pennsylvania State University and his Masters in Business Administration from Syracuse University. He has formal certification in Executive Coaching from Stanford University.
Breakout Sessions Include:
Track 1: Turning your Passion into a Business
Whether you are just thinking about starting a business or you have only just begun, this track is for you. Topics include:
All the technical skills in the world won't make you great at running a business
This session focuses on developing business acumen for the entrepreneur by conveying the basic financial, operational, risk management, and people skills required for enduring success.
- Develop a Vision, Mission, and Core Values
- Managing Finances: The #1 reason a business fails is because they run out of cash
- Avoiding Activity Traps: You only have 24 hours in a day
- Hope for the best, plan for the worst
- Build independent people - depend on systems
Featured Speaker: Guy Hinkler, Business/M&A Consultant
After 10 years servicing computer systems, Guy Hinkler started an IT services company in the basement of his farm house. He grew it to 50 employees through community involvement and acquisitions, earning top spots on the Inc.5000 and Virginia Fantastic 50. After 20 years he sold the business to his employees and now is a consultant to technology/engineering companies up to 100 employees. Mr. Hinkler also serves as the Co-Chairman of the Chamber's Economic Development/Legislative Committee and serves on the Advisory Board of the Mason Enterprise Center.
Do you have a customer that is willing and able to pay for your product or service? This breakout session will help potential business owners validate their hypothesis that their business product or service is needed by a willing customer with the ability to pay. Participants will receive specific steps and strategies for customer validation.
Featured Speaker: Christine Kriz, Director, Lord Fairfax Small Business Development Center
Permits, Finding your space and other basics
Whether you own a new business or an older one exploring to expand or downside, there are simple principals to follow before you make the move and never hesitate to ask for help.
Your location and the overhead expenses can make or break the success of your business, so having a plan in place is quite critical and just as important as your marketing plan.
In this module, I will be discussing your space and how to navigate identifying the location, pros and cons of owning vs. leasing, and county zoning.
Featured Speaker: Anne Michael Greene, MBA, Real Estate Broker, Washington Fine Properties
Anne Michael Greene, local real estate expert, she is committed to serve the community. A seasoned, entrepreneurial management executive, Anne Michael Greene has a 20-year record of developing and directing effective strategic marketing and communication initiatives for profit and not for profit organizations. She has worked with buyers, sellers and builders in numerous complex real estate transactions since becoming a realtor in 2003, including land deals, new homes, re-sales, farms and commercial properties.
She has had many opportunities in working with Fauquier County officials regarding zoning and permits for commercial clients and land owners. As a lifelong resident of Fauquier County, she is well connected with the changes and has served on County land use committees. Anne Michael has been self-employed since 2000, and is currently an associated broker with Washington Fine Properties, LLC located in Marshall, Virginia.
Track 2: Moving from Startup to Stable
If you've been in business for a few years, but feel like you may still be missing some of the foundational pieces that can create more stability and profitability in your business, this track is for you. Topics include:
...But my aim is getting better!
Have you ever caught yourself saying your product or service is suitable for every type of customer? Whether you’ve not been able to identify your perfect target market or you just don’t know how to connect with them, there are simple ways to remedy this so you won’t be saying, “I keep missing them!” ...But my aim is getter better is a seminar focused on teaching business leaders how to properly identify and engage with their target market.
Featured Speaker: Jennifer E. Goldman, President, Resonance, LLC
Jennifer E. Goldman, President of Resonance, LLC, is an established community relations specialist, George Mason University School of Management graduate, and certified nonprofit manager. Additionally, she is the Manager of the Fauquier Enterprise Centers in Marshall and Vint Hill, VA, small business development centers that are focused on providing resources that help local entrepreneurs build stable and successful businesses.
Systemize Your Business
Why are systems important? What systems do I need to establish in my business in order to set myself up for success? This session explores seven essential systems for every business, as well as common frustrations and how to get started.
Featured Speaker: Marty Paradise, Business Coach
Marty Paradise is an independent business coach who works with small business owners to help them create businesses that rely less on them. He guides them through a proven approach to design and implement systems that support creating a business that they love leading. Prior to starting his own coaching and consulting practice, he spent 25 years with high technology companies including 20 years at Microsoft Corporation in a variety of sales management, strategy and operational leadership positions.
He has coached over 100 small business owners, owned two small businesses, and is currently on the Fauquier Chamber’s Micro Business Council. Marty has a degree in Business Administration; Marketing Management and has completed many formal management & leadership education programs throughout his career. He is an EMyth Certified Executive Business Coach, Mentor and Facilitator.
Adulting for your business: Get your online life in order
You started your business with a one-page DIY website and a logo your niece drew on her iPad. Now you’ve got a few years under your belt and it’s time for your website and marketing to grow up! This session explores some of the ways that you can level up your game and add to your bottom line without taking out a loan to get it done.
Featured Speaker: Michelle Coe, Creative Director and Owner, BlueSkyPhoenix LLC
Michelle Coe has over 20 years of experience providing elegant design solutions for small to mid-size businesses. Since founding BlueSkyPhoenix LLC in 2011, she has created and deployed more than 100 websites, designed 70+ logos, and created countless other designs for her clients’ digital and print needs. Passionate about small business, Michelle partners with her clients to build brand strategies and web designs that convey a professional, positive business image. Clients often remain with BlueSkyPhoenix for the long term for marketing strategy services. As creative director and liaison between her clients and the developers and software engineers she works with, she translates the technical into the understandable.
With experience in business, brand & marketing strategy design, project management, event coordination, and instruction, Michelle easily relates and adapts to meet the individual needs of her clients, who hail from all over the United States. She has been invited to speak at regional WordPress events on the topic of entrepreneurialism and has recently committed to creating a series of instructional videos to assist fledgling startups on their path to launch. Michelle currently serves on the Board of Directors of the Fauquier Chamber of Commerce and is the Co-chair of the Fauquier Chamber Micro Enterprise Council.
Track 3: Next Level Business
This track offers insights and practical advice for veteran business owners who seek to scale or expand their business beyond the "micro-business" level. Are you ready to level up? Topics include:
Are You High Performing?
Leadership is a rich and meaningful word. It stirs up a series of idealism, excitement, hope and courage. It is a word that inspires us to be our best, a word that we associate with those who have made the greatest difference in our lives. in short, leadership is a significant part of the answer to whatever challenges our organizations may face.
- Understand the five principles of the world's greatest leaders
- Create a clear and compelling vision of the future
- Become a leader who empowers others and brings out their best
- Learn how to organize and manage your priorities so that big things control little things
Featured Speaker: Victor S. Angry, Owner, Echo Nine Solutions
Mr. Angry is the author of his new book, Angry Leadership: My Seven Guiding Principles of Leadership. He holds a master’s degree in Human Resource Management from Central Michigan University; a bachelor’s degree in Justice Administration from Hawaii Pacific University and an Associate’s degree in Leader Development from Hawaii Pacific University. His company, Echo Nine Solutions offers the highest level of training for existing and emerging leaders through the use of proven best practices in leadership. High Performance Leadership enables companies to develop and implement transformational leadership and succession-planning initiatives though seminars, retreats, assessments, and one-on-one executive coaching.
Victor Angry was the first African American to hold the position as Command Sergeant Major of the entire Army National Guard and as its first Interim. He was responsible for more than 368,200 Soldiers in all 50 states, 3 territories and the District of Columbia. He is an unwavering advocate and supporter of all who are working towards bettering themselves. Community is essential to him, he ardently believes that helping others become successful is the key to our own success, as well as the key to maintaining thriving communities. Which is why in the middle of a very full life, he gives one night a week and one weekend a month as a volunteer firefighter with the Dale City Volunteer Fire Department (DCVFD).
How to Recruit Game-Changing Employees
Hiring great employees has always been a challenge. With record low unemployment, it might be even harder to find employees with the needed skills.This session will show you how to hire and retain game-changing talent.
- Attract Quality candidates
- How to Screen Effectively
- Compensation Strategies
Hiring and retaining rain-makers is simple but not easy. Learn the winning formula in this fast-paced, entertaining session.Featured Speaker: Mike Schmidtmann, Owner, Trans4mersMike Schmidtmann coaches business owners and sales leaders for technology resellers across the USA. He works to drive results in sales recruiting, new business development, and profitability.
Mike led sales for Inacom Communications for ten years. He then founded and built a $30 Million business unit for SPS covering five states. Mike produces the award-winning Trans4mers webinar series on IT sales and management subjects. He contributes content for IT channel publications, and is a frequent public speaker on business and sales topics.
Planning for success: Build your business to avoid the pitfalls of unplanned success
Far too many startups fail because they to not build a strategy that anticipates growth and has contingency plans in place to accommodate growth beyond their current plans. Learn how to avoid common problems and gain insights on hiring priorities, facilities and organizational structure.
Featured Speaker: Gary Grenter, Principal Consultant, Alpha-Flow Management Consulting
For over 35 years Mr. Grenter has held executive level positions in Sales, Marketing, Engineering, Manufacturing, Operations and General Management. Before Mr. Grenter co-founded Theragen he was the President, CEO and Board Member of SpineAlign Medical Inc., an early commercial stage venture backed medical device company. Previously Mr. Grenter was the Group President for Spacelabs Healthcare, a global leader in patient monitoring, anesthesia and diagnostic cardiology and was responsible for all Operations in Europe, the Middle East and Africa. During his tenure he successfully managed and closed the acquisition of Del Mar Reynolds and incorporated that business into their global network.
Prior to Spacelabs he was the President and CEO for Kyphon Inc., a Spine Company and led their very successful IPO in 2002. He also took a struggling electrical stimulation medical company, Biolectron, and managed a 400% increase in sales and profitability, and then sold it for $100M to its largest competitor, Biomet Corporation, a global leader in orthopedics. Mr. Grenter began his medical device career with Stryker Orthopedics, holding senior positions in Operations, Marketing and Product Development.